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1 marketing purpose
Большой англо-русский и русско-английский словарь > marketing purpose
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2 marketing purpose
Деловая лексика: цель маркетинга -
3 marketing purpose
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4 marketing
марк., рек., збут n маркетинг; організація збуту; реалізація; збут; система збуту; торгівля; a маркетинговий; збутовийсистема організації підприємницької діяльності, що орієнтується на врахування вимог ринку та активний вплив на попит з метою розширення збуту товарів; ♦ на організаційному рівні маркетинг охоплює великий спектр діяльності, пов'язаний з рекламуванням (advertising¹), стимулюванням збуту (promotion¹), плануванням (planning), стимулюванням сфери торгівлі (merchandising), реалізацією (sales¹) товарів чи послуг, їх популяризацією (publicity¹) тощо═════════■═════════agricultural marketing сільськогосподарський маркетинг • маркетинг сільськогосподарської продукції; brand — маркетинг товарної марки; competitive marketing конкурентний маркетинг • маркетинг конкурентів; concentrated marketing концентрований маркетинг; consumer marketing маркетинг на споживчому ринку; consumer-orientated marketing маркетинг з орієнтацією на споживача; cooperative marketing спільний маркетинг • збут через систему кооперативів; corporate marketing маркетинг корпорацій • корпоративний маркетинг; counteractive marketing протидіючий маркетинг; data-driven marketing маркетинг, керований потоком даних; direct marketing прямий маркетинг • збут без посередників; domestic marketing маркетинг на внутрішньому ринку; domicile marketing маркетинг житла; electronic marketing електронний маркетинг; export marketing маркетинг експорту; foreign marketing маркетинг на закордонних ринках; full-scale marketing повномас-штабний маркетинг; generic marketing маркетинг немарочних товарів; global marketing; industrial marketing промисловий маркетинг; innovative marketing новаторський маркетинг; integrated marketing інтегрований маркетинг; international marketing міжнародний маркетинг; joint marketing спільний маркетинг; local marketing маркетинг на місцевому рівні; mass marketing масовий маркетинг; media marketing маркетинг засобів поширення інформації • маркетинг засобів реклами; multistep marketing багатоступеневий маркетинг; national marketing загальнонаціональний маркетинг; niche marketing; non-profit marketing маркетинг некомерційних організацій • маркетинг у сфері некомерційної діяльності; one-step marketing одноступеневий маркетинг; political marketing політичний маркетинг; product marketing товарний маркетинг; product-differentiated marketing товарно диференційований маркетинг; publishing marketing маркетинг видавничої діяльності • книжковий ринок • видавничий маркетинг; regional marketing місцевий маркетинг • регіональний збут • маркетинг регіонального масштабу; retail marketing роздрібний маркетинг • маркетинг у сфері роздрібної торгівлі; scientific marketing науковий маркетинг; service marketing маркетинг послуг; social marketing суспільний маркетинг; target marketing цільовий маркетинг; test marketing пробний маркетинг; video marketing відеомаркетинг; world marketing всесвітній маркетинг • маркетинг у світовому масштабі═════════□═════════marketing activities діяльність у галузі маркетингу • маркетингова діяльність; marketing agreement угода про збут продукції; marketing analysis аналіз збуту; marketing association збутова асоціація; marketing audit перевірка збуту • ревізія збуту; marketing board рада з маркетингу; marketing budget бюджет маркетингу • маркетинговий бюджет; marketing campaign кампанія організації й стимулювання збуту; marketing cartel картель у сфері збуту продукції; marketing competition конкуренція за ринки збуту; marketing concept маркетингове поняття; marketing contribution сприяння збуту продукції; marketing contol регулювання збуту • керування маркетингом; marketing cooperative збутовий кооператив; marketing costs витрати збуту • маркетингові витрати; marketing department комерційний відділ • відділ збуту; marketing director директор відділу збуту • завідувач відділу збуту; marketing effort маркетинговий захід • захід у сфері організації і стимулювання збуту; marketing environment маркетингове середовище; marketing executive спеціаліст у галузі маркетингу; marketing exhibition торговельна виставка; marketing expenses витрати збуту; marketing information system система маркетингової інформації; marketing manager завідувач відділу збуту; marketing method метод збуту продукції; marketing mix; marketing organization збутова організація; marketing plan план збуту продукції; marketing policy політика в галузі збуту • стратегія в галузі збуту; marketing possibilities можливості маркетингу • можливості збуту; marketing potential сподівана реалізація • потенціал маркетингу; marketing practice методика маркетингу; marketing purpose мета маркетингу; marketing research маркетингові дослідження • аналіз можливостей збуту; marketing scheme програма збуту продукції • система маркетингу; marketing strategy маркетингова стратегія • стратегія маркетингу; marketing syndicate синдикат у сфері збуту • маркетинговий синдикат; marketing team маркетингова команда; marketing technique методи маркетингуmarketing ‡ business organization (384)═════════◇═════════маркетинг < англ. marketing < market — ринок, збут* * *маркетинг; реалізація; збут -
5 purpose
[ˈpə:pəs]on purpose to... с целью...; to answer (или to serve) the purpose годиться, отвечать цели business purpose цель ведения торгово-промышленной деятельности business purpose цель деловой деятельности charitable purpose благотворительная цель commercial purpose коммерческая цель conciliatory purpose примирительная цель consumption purpose цель потребления purpose иметь целью; намереваться; I purpose to go to Moscow я намереваюсь отправиться в Москву internal management purpose цель внутрифирменного управления purpose результат; успех; to little purpose почти безрезультатно; to no purpose напрасно, тщетно; to some purpose не без успеха loan purpose цель, для которой предоставляется ссуда marketing purpose цель маркетинга purpose результат; успех; to little purpose почти безрезультатно; to no purpose напрасно, тщетно; to some purpose не без успеха nonbusiness purpose неэкономическая цель noncommercial purpose некоммерческая цель nonprofit purpose цель, не ориентированная на получение прибыли purpose намерение, цель, назначение; novel with a purpose тенденциозный роман of set purpose с умыслом, предумышленно; on purpose нарочно set: purpose обдуманный (о намерении); of set purpose с умыслом; предумышленный of set purpose с умыслом, предумышленно; on purpose нарочно on purpose to... с целью...; to answer (или to serve) the purpose годиться, отвечать цели purpose замысел purpose иметь целью, намереваться purpose иметь целью; намереваться; I purpose to go to Moscow я намереваюсь отправиться в Москву purpose иметь целью purpose намерение, цель, назначение; novel with a purpose тенденциозный роман purpose намерение, цель, назначение purpose намерение purpose результат, успех purpose результат; успех; to little purpose почти безрезультатно; to no purpose напрасно, тщетно; to some purpose не без успеха purpose результат purpose решительность purpose успех purpose целенаправленность purpose целеустремленность, воля purpose целеустремленность purpose целеустремленность, воля; wanting in purpose слабовольный, нерешительный purpose цель purpose of payment цель платежа recreation purpose развлекательная направленность savings purpose цель накопления сбережений to the purpose кстати; к делу; beside the purpose нецелесообразно; sense of purpose целеустремленность serve a purpose служить определенной цели purpose результат; успех; to little purpose почти безрезультатно; to no purpose напрасно, тщетно; to some purpose не без успеха speculative purpose спекулятивная цель to the purpose кстати; к делу; beside the purpose нецелесообразно; sense of purpose целеустремленность transaction purpose цель сделки purpose целеустремленность, воля; wanting in purpose слабовольный, нерешительный -
6 purpose
ˈpə:pəs
1. сущ.
1) назначение, намерение, цель;
замысел, стремление to accomplish, achieve, fulfill a purpose ≈ достигнуть цели beside the purpose for a purpose on purpose to the purpose Syn: aim, end, goal, object, objective, intention, design
2) результат;
конечная цель, успех Syn: end
1., aim
1.
3) основная мысль, ядро, предмет, тема, суть He answered him very far from the purpose. ≈ Он ответил ему почти совсем не по существу вопроса.
4) воля, целенаправленность, целеустремленность
2. гл.
1) иметь целью;
намереваться
2) предлагать, вносить предложение Syn: propose, present II
2. цель;
намерение;
замысел - on * нарочно, с целью - to the * кстати, к делу - beside the * нецелесообразно - of set * с умыслом, предумышленно, преднамеренно - for practical *s для практических целей, с практической целью - to answer /to serve/ one's /the/ * соответствовать своему назначению, отвечать требованиям;
подходить, годиться - that serves no * это не годится;
это не отвечает требованиям /не соответствует своему назначению/ - to pursue a * steadily упорно преследовать цель - to gain /to achieve, to effect/ one's * добиться /достичь/ своей цели - the * of his visit цель его посещения - a novel with a * тенденциозный роман - what was your * in doing that? с какой целью вы это сделали? - we're (talking) at cross *s мы друг друга не понимаем - we were at cross *s the whole time мы все время говорим о разных вещах результат, успех - to good * с большим успехом, с большой пользой - to little * почти безуспешно, безрезультатно - to no * напрасно, тщетно, безуспешно - to some * с некоторой пользой;
небесполезно;
не без успеха целеустремленность, целенаправленность - sense of * целеустремленность - man of * целеустремленный человек воля, решительность - wanting in * слабовольный, нерешительный - he is weak of * он нерешителен иметь целью, намереваться;
замышлять - they * a further attempt они намерены предпринять новую попытку - to be *d (устаревшее) намереваться on ~ to... с целью...;
to answer (или to serve) the purpose годиться, отвечать цели business ~ цель ведения торгово-промышленной деятельности business ~ цель деловой деятельности charitable ~ благотворительная цель commercial ~ коммерческая цель conciliatory ~ примирительная цель consumption ~ цель потребления ~ иметь целью;
намереваться;
I purpose to go to Moscow я намереваюсь отправиться в Москву internal management ~ цель внутрифирменного управления ~ результат;
успех;
to little purpose почти безрезультатно;
to no purpose напрасно, тщетно;
to some purpose не без успеха loan ~ цель, для которой предоставляется ссуда marketing ~ цель маркетинга ~ результат;
успех;
to little purpose почти безрезультатно;
to no purpose напрасно, тщетно;
to some purpose не без успеха nonbusiness ~ неэкономическая цель noncommercial ~ некоммерческая цель nonprofit ~ цель, не ориентированная на получение прибыли ~ намерение, цель, назначение;
novel with a purpose тенденциозный роман of set ~ с умыслом, предумышленно;
on purpose нарочно set: ~ обдуманный( о намерении) ;
of set purpose с умыслом;
предумышленный of set ~ с умыслом, предумышленно;
on purpose нарочно on ~ to... с целью...;
to answer (или to serve) the purpose годиться, отвечать цели purpose замысел ~ иметь целью, намереваться ~ иметь целью;
намереваться;
I purpose to go to Moscow я намереваюсь отправиться в Москву ~ иметь целью ~ намерение, цель, назначение;
novel with a purpose тенденциозный роман ~ намерение, цель, назначение ~ намерение ~ результат, успех ~ результат;
успех;
to little purpose почти безрезультатно;
to no purpose напрасно, тщетно;
to some purpose не без успеха ~ результат ~ решительность ~ успех ~ целенаправленность ~ целеустремленность, воля ~ целеустремленность ~ целеустремленность, воля;
wanting in purpose слабовольный, нерешительный ~ цель ~ of payment цель платежа recreation ~ развлекательная направленность savings ~ цель накопления сбережений to the ~ кстати;
к делу;
beside the purpose нецелесообразно;
sense of purpose целеустремленность serve a ~ служить определенной цели ~ результат;
успех;
to little purpose почти безрезультатно;
to no purpose напрасно, тщетно;
to some purpose не без успеха speculative ~ спекулятивная цель to the ~ кстати;
к делу;
beside the purpose нецелесообразно;
sense of purpose целеустремленность transaction ~ цель сделки ~ целеустремленность, воля;
wanting in purpose слабовольный, нерешительный -
7 цель маркетинга
Большой англо-русский и русско-английский словарь > цель маркетинга
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8 цель маркетинга
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9 цель маркетинга
Русско-Английский новый экономический словарь > цель маркетинга
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10 цель маркетинга
1) Advertising: marketing goal, marketing objective2) Business: marketing purpose -
11 markedsføringsformål
subst. (markedsføring) marketing purpose -
12 цільовий
purpose-oriented, having special purpose, purposeful; principal; telicцільовий клієнт комп. — target client
цільовий маркетинг — target marketing, targeted marketing
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13 маркетинговая фирма
Бизнес, юриспруденция. Русско-английский словарь > маркетинговая фирма
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14 сбытовая фирма
Бизнес, юриспруденция. Русско-английский словарь > сбытовая фирма
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15 experiencia profesional
f.vocational experience.* * *(n.) = career experience, expertise, staff expertise, professional skills, professional expertise, professional experienceEx. The program's purpose is to enable U.S. librarians and publishers to enrich and broaden their career experience through a short period of overseas service.Ex. Its primary function is to provide a centre for software and hardware expertise for its members.Ex. By centralizing stock and staff it is possible for everyone to have access to a wider range of staff expertise.Ex. Chapter 1 provides an overview of today's reference services, suggesting the rich possibilities for applying basic professional skills.Ex. This article points the way to success through marketing, professional expertise and the personal touch.Ex. Data on doctoral graduates are discussed in terms of socioeconomic factors, educational background, position held, prior professional experience, salaries, professional membership, and publications.* * *(n.) = career experience, expertise, staff expertise, professional skills, professional expertise, professional experienceEx: The program's purpose is to enable U.S. librarians and publishers to enrich and broaden their career experience through a short period of overseas service.
Ex: Its primary function is to provide a centre for software and hardware expertise for its members.Ex: By centralizing stock and staff it is possible for everyone to have access to a wider range of staff expertise.Ex: Chapter 1 provides an overview of today's reference services, suggesting the rich possibilities for applying basic professional skills.Ex: This article points the way to success through marketing, professional expertise and the personal touch.Ex: Data on doctoral graduates are discussed in terms of socioeconomic factors, educational background, position held, prior professional experience, salaries, professional membership, and publications. -
16 целевой
1) ( являющийся объектом действия) target (attr)целево́й объе́кт — target, target object
целева́я гру́ппа — target group
2) ( предназначенный для определённой цели) special-purpose; targetedцелева́я програ́мма — target / special-purpose programme
целево́й креди́т — purpose loan
целево́е кредитова́ние — goal-oriented crediting
целево́й марке́тинг эк. — target(ed) marketing
целево́й сбор (налог, пошлина) — special(-purpose) charge / fee
целево́й сбор средств (в пользу рд.) — fund raising (for)
3) ( связанный с конечной целью) goal (attr), destination (attr)целево́й проду́кт — desired / end product
целева́я устано́вка — goal, aim
целево́е назначе́ние — designated purpose, designation
испо́льзование де́нежных средств не по целево́му назначе́нию — misuse of funds
целева́я фу́нкция — goal / objective function
целево́й докуме́нт информ. — destination document
целева́я гипо́теза мат. — goal hypothesis
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17 point
point [pɔɪnt]pointe ⇒ 1 (a) point ⇒ 1 (b), 1 (c), 1 (e), 1 (f),1(i)-(l), 1 (n), 1 (o) endroit ⇒ 1 (c) moment ⇒ 1 (d) essentiel ⇒ 1 (g) but ⇒ 1 (h) virgule ⇒ 1 (m) diriger ⇒ 2 (a) pointer ⇒ 2 (a) indiquer ⇒ 2 (b) montrer du doigt ⇒ 3 (a)1 noun(a) (tip → of sword, nail, pencil etc) pointe f;∎ trim one end of the stick into a point taillez un des bouts de la branche en pointe;∎ his beard ended in a neat point sa barbe était soigneusement taillée en pointe;∎ draw a star with five points dessinez une étoile à cinq branches;∎ a dog with white points un chien aux pattes et aux oreilles blanches;∎ an eight-point stag un cerf huit cors;∎ to dance on points faire des pointes;∎ on (full) point (ballet dancer) sur la pointe;∎ on demi-point (ballet dancer) sur la demi-pointe;∎ not to put too fine a point on it… pour dire les choses clairement…(b) (small dot) point m;∎ a tiny point of light un minuscule point de lumière(c) (specific place) point m, endroit m, lieu m;∎ intersection point point m d'intersection;∎ meeting point (sign) point rencontre;∎ the runners have passed the halfway point les coureurs ont dépassé la mi-parcours;∎ we're back to our point of departure or our starting point nous sommes revenus au ou à notre point de départ;∎ the point where the accident occurred l'endroit où l'accident a eu lieu;∎ at that point you'll see a church on the left à ce moment-là, vous verrez une église sur votre gauche;∎ the terrorists claim they can strike at any point in the country les terroristes prétendent qu'ils peuvent frapper n'importe où dans le pays;∎ the bus service to Dayton and points west le service de bus à destination de Dayton et des villes situées plus à l'ouest;∎ points south of here get little rainfall les régions situées au sud d'ici n'ont pas une grande pluviosité∎ the country is at a critical point in its development le pays traverse une période ou phase critique de son développement;∎ we are at a critical point nous voici à un point critique;∎ there comes a point when a decision has to be made il arrive un moment où il faut prendre une décision;∎ when it comes to the point of actually doing it quand vient le moment de passer à l'acte;∎ when it came to the point quand le moment critique est arrivé;∎ at one point in the discussion à un moment de la discussion;∎ at one point in my travels au cours de mes voyages;∎ at one point, I thought the roof was going to cave in à un moment (donné), j'ai cru que le toit allait s'effondrer;∎ at one point in the book à un moment donné dans le livre;∎ at this point the phone rang c'est alors que le téléphone a sonné, à ce moment-là le téléphone a sonné;∎ at that point, I was still undecided à ce moment-là, je n'avais pas encore pris de décision;∎ at that point in China's history à ce moment précis de l'histoire de la Chine;∎ it's too late by this point il est déjà trop tard à l'heure qu'il est;∎ by that point, I was too tired to move j'étais alors tellement fatigué que je ne pouvais plus bouger(e) (stage in development or process) point m;∎ she had reached the point of wanting a divorce elle en était (arrivée) au point de vouloir divorcer;∎ thank God we haven't reached that point! Dieu merci, nous n'en sommes pas (encore arrivés) là!;∎ to reach the point of no return atteindre le point de non-retour;∎ to be at the point of death être sur le point de mourir;∎ the conflict has gone beyond the point where negotiations are possible le conflit a atteint le stade où toute négociation est impossible;∎ the regime is on the point of collapse le régime est au bord de l'effondrement;∎ I was on the point of admitting everything j'étais sur le point de tout avouer;∎ she had worked to the point of exhaustion elle avait travaillé jusqu'à l'épuisement;∎ he was jealous to the point of madness sa jalousie confinait à la folie;∎ he stuffed himself to the point of being sick il s'est gavé à en être malade(f) (for discussion or debate) point m;∎ a seven-point memorandum un mémorandum en sept points;∎ let's go on to the next point passons à la question suivante ou au point suivant;∎ on this point we disagree sur ce point nous ne sommes pas d'accord;∎ I want to emphasize this point je voudrais insister sur ce point;∎ are there any points I haven't covered? y a-t-il des questions que je n'ai pas abordées?;∎ to make or to raise a point faire une remarque;∎ to make the point that… faire remarquer que… + indicative;∎ my point or the point I'm making is that… là où je veux en venir c'est que…;∎ all right, you've made your point! d'accord, on a compris!;∎ the points raised in her article les points qu'elle soulève dans son article;∎ the main points to keep in mind les principaux points à garder à l'esprit;∎ let me illustrate my point laissez-moi illustrer mon propos;∎ to prove his point he showed us a photo pour prouver ses affirmations, il nous a montré une photo;∎ I see or take your point je vois ce que vous voulez dire ou où vous voulez en venir;∎ point taken! c'est juste!;∎ he may not be home - you've got a point there! il n'est peut-être pas chez lui - ça c'est vrai!;∎ the fact that he went to the police is a point in his favour/a point against him le fait qu'il soit allé à la police est un bon/mauvais point pour lui;∎ I corrected her on a point of grammar je l'ai corrigée sur un point de grammaire;∎ she was disqualified on a technical point elle a été disqualifiée pour ou sur une faute technique;∎ to make a point of doing sth tenir à faire qch;∎ he made a point of speaking to her il a tenu à lui adresser la parole;∎ kindly make a point of remembering next time faites-moi le plaisir de ne pas oublier la prochaine fois∎ I get the point je comprends, je vois;∎ the point is (that) we're overloaded with work le fait est que nous sommes débordés de travail;∎ we're getting off or away from the point nous nous éloignons ou écartons du sujet;∎ that's the (whole) point! (that's the problem) c'est là (tout) le problème!; (that's the aim) c'est ça, le but!;∎ that's not the point! là n'est pas la question!;∎ the money is/your feelings are beside the point l'argent n'a/vos sentiments n'ont rien à voir là-dedans;∎ get or come to the point! dites ce que vous avez à dire!, ne tournez pas autour du pot!;∎ I'll come straight to the point je serai bref;∎ to keep to the point ne pas s'écarter du sujet∎ the point of the game is to get rid of all your cards le but du jeu est de se débarrasser de toutes ses cartes;∎ there's no point in asking him now ça ne sert à rien ou ce n'est pas la peine de le lui demander maintenant;∎ what's the point of all this? à quoi ça sert tout ça?;∎ I don't see the point (of re-doing it) je ne vois pas l'intérêt (de le refaire);∎ oh, what's the point anyway! oh, et puis à quoi bon, après tout!(i) (feature, characteristic) point m;∎ the boss has his good points le patron a ses bons côtés;∎ it's my weak/strong point c'est mon point faible/fort;∎ her strong point is her sense of humour son point fort, c'est son sens de l'humour;∎ tact has never been one of your strong points la délicatesse n'a jamais été ton fort∎ the Dow Jones index is up/down two points l'indice Dow Jones a augmenté/baissé de deux points;∎ who scored the winning point? qui a marqué le point gagnant?;∎ an ace is worth 4 points un as vaut 4 points;∎ to win/to lead on points (in boxing) gagner/mener aux points;∎ American familiar to make points with sb (find favour with) faire bonne impression à qn□ ;∎ School merit points bons points mpl;∎ points competition (in cycling) classement m par points(k) (on compass) point m;∎ the four points of the compass les quatre points mpl cardinaux;∎ the 32 points of the compass les 32 points mpl de la rose des vents;∎ to alter course 16 points venir de 16 quarts;∎ our people were scattered to all points of the compass notre peuple s'est retrouvé éparpillé aux quatre coins du monde∎ a straight line between two points une droite reliant deux points(m) (in decimals) virgule f;∎ five point one cinq virgule un(n) (punctuation mark) point m;∎ three or ellipsis points points mpl de suspension∎ 6-point type caractères mpl de 6 points∎ (power) point prise f (de courant);∎ eight-point distributor (in engine) distributeur m (d'allumage) à huit plots∎ points aiguillage m(t) (on backgammon board) flèche f, pointe f(a) (direct, aim → vehicle) diriger; (→ flashlight, hose) pointer, braquer; (→ finger) pointer, tendre; (→ telescope) diriger, braquer;∎ to point one's finger at sb/sth montrer qn/qch du doigt;∎ he pointed his finger accusingly at Gus il pointa un doigt accusateur vers Gus, il montra ou désigna Gus d'un doigt accusateur;∎ to point a gun at sb braquer une arme sur qn;∎ he pointed the rifle/the camera at me il braqua le fusil/l'appareil photo sur moi;∎ she pointed the truck towards the garage elle tourna le camion vers le garage;∎ he pointed the boat out to sea il a mis le cap vers le large;∎ if anybody shows up, just point them in my direction si quelqu'un arrive, tu n'as qu'à me l'envoyer;∎ just point me in the right direction dites-moi simplement quelle direction je dois prendre;∎ just point him to the nearest bar tu n'as qu'à lui indiquer le chemin du bar le plus proche∎ to point the way indiquer la direction ou le chemin; figurative montrer le chemin, indiquer la direction à suivre;∎ he pointed the way to future success il a montré le chemin de la réussite;∎ her research points the way to a better understanding of the phenomenon ses recherches vont permettre une meilleure compréhension du phénomène;∎ they point the way (in) which reform must go ils indiquent la direction dans laquelle les réformes doivent aller∎ to point one's toes tendre le pied(e) (sharpen → stick, pencil) tailler(f) Linguistics mettre des signes diacritiques à∎ to point at or to or towards sth montrer qch du doigt;∎ she pointed left elle fit un signe vers la gauche;∎ he pointed back down the corridor il fit un signe vers le fond du couloir;∎ he pointed at or to me with his pencil il pointa son crayon vers moi;∎ he was pointing at me son doigt était pointé vers moi;∎ it's rude to point ce n'est pas poli de montrer du doigt(b) (road sign, needle on dial)∎ the signpost points up the hill le panneau est tourné vers le haut de la colline;∎ a compass needle always points north l'aiguille d'une boussole indique toujours le nord;∎ the weather vane is pointing north la girouette est orientée au nord;∎ when the big hand points to twelve quand la grande aiguille est sur le douze∎ hold the gun with the barrel pointing downwards tenez le canon de l'arme pointé vers le bas;∎ the rifle/the camera was pointing straight at me la carabine/la caméra était braquée sur moi;∎ point your flashlight over there éclaire là-bas;∎ insert the disk with the arrow pointing right insérez la disquette, la flèche pointée ou pointant vers la droite;∎ the aerial should be pointing in the direction of the transmitter l'antenne devrait être tournée dans la direction de ou tournée vers l'émetteur;∎ he walks with his feet pointing outwards il marche les pieds en dehorspour l'instant;∎ no more details are available at this point in time pour l'instant, nous ne disposons pas d'autres détailsen fait, à vrai direpertinentjusqu'à un certain point;∎ did the strategy succeed? - up to a point est-ce que la stratégie a réussi? - dans une certaine mesure;∎ productivity can be increased up to a point la productivité peut être augmentée jusqu'à un certain point;∎ she can be persuaded, but only up to a point il est possible de la convaincre, mais seulement jusqu'à un certain point►► Marketing point of delivery lieu m de livraison;British point duty (of police officer, traffic warden) service m de la circulation;∎ to be on point duty diriger la circulation;point guard (in basketball) meneur(euse) m,f;point of intersection point m d'intersection;point of order point m de procédure;∎ he rose on a point of order il a demandé la parole pour soulever un point de procédure;American point man (in the forefront) précurseur m;Computing point of presence point m de présence, point m d'accès;Marketing point of purchase lieu m d'achat, lieu m de vente;point of reference point m de référence;Marketing point of sale lieu m de vente, point m de vente;∎ at the point of sale sur le lieu de vente;point shoes (for ballet) (chaussons mpl à) pointes fpl;Typography & Computing point size corps m;point source source f ponctuelle;point of view Television & Cinema angle m du regard; (opinion) point m de vue, opinion f;∎ from my point of view, it doesn't make much difference en ce qui me concerne, ça ne change pas grand-chose;∎ to consider sth from all points of view considérer qch sous tous ses aspects;point work (of ballet dancer) pointes fplMathematics (decimals) séparer par une virgule(a) (indicate) indiquer, montrer;∎ I'll point the church out to you as we go by je vous montrerai ou vous indiquerai l'église quand nous passerons devant∎ she pointed out several mistakes to us elle nous a signalé plusieurs erreurs, elle a attiré notre attention sur plusieurs erreurs;∎ I'd like to point out that it was my idea in the first place je vous ferai remarquer que l'idée est de moi;∎ might I point out that…? permettez-moi de vous faire observer ou remarquer que…;∎ he pointed out that two people were missing il fit remarquer qu'il manquait deux personnes∎ the facts point to only one conclusion les faits ne permettent qu'une seule conclusion;∎ all the evidence points to him toutes les preuves indiquent que c'est lui;∎ everything points to CIA involvement tout indique que la CIA est impliquée(b) (call attention to) attirer l'attention sur;∎ ecologists point to the destruction of forest land les écologistes attirent notre attention sur la destruction des forêts;∎ they proudly point to the government's record ils invoquent avec fierté le bilan du gouvernement(of person, report) souligner, mettre l'accent sur; (of event) faire ressortir;∎ his account points up the irony of the defeat son exposé met l'accent sur l'ironie de la défaite;∎ the accident points up the need for closer cooperation l'accident fait ressortir le besoin d'une coopération plus étroite -
18 AT
I) prep.A. with dative.I. Of motion;1) towards, against;Otkell laut at Skamkatli, bowed down to S.;hann sneri egginni at Ásgrími, turned the edge against A.;2) close atup to;Brynjólfr gengr alit at honum, quite up to him;þeir kómust aldri at honum, they could never get near him, to close quarters with him;3) to, at;koma at landi, to come to land;ganga at dómi, to go into court;ganga at stræti, to walk along the street;dreki er niðr fór at ánni (went down the river) fyrir strauminum;refr dró hörpu at ísi, on the ice;5) denoting hostility;renna (sœkja) at e-m, to rush at, assault;gerði þá at þeim þoku mikla, they were overtaken by a thick fog;6) around;vefja motri at höfði sér, to wrap a veil round one’s head;bera grjót at e-m, to heap stones upon the body;7) denoting business, engagement;ríða at hrossum, at sauðum, to go looking after horses, watching sheep;fara at landskuldum, to go collecting rents.II. Of position, &c.;1) denoting presence at, near, by, upon;at kirkju, at church;at dómi, in court;at lögbergi, at the hill of laws;2) denoting participation in;vera at veizlu, brullaupi, to be at a banquet, wedding;vera at vígi, to be an accessory in man-slaying;3) ellipt., vera at, to be about, to be busy at;kvalararnir, er at vóru at pína hann, who were tormenting him;var þar at kona nökkur at binda (was there busy dressing) sár manna;4) with proper names of places (farms);konungr at Danmörku ok Noregi, king of;biskup at Hólum, bishop of Holar;at Helgafelli, at Bergþórshváli;5) used ellipt. with a genitive, at (a person’s) house;at hans (at his house) gisti fjölmenni mikit;at Marðar, at Mara’s home;at hins beilaga Ólafs konungs, at St. Olave’s church;at Ránar, at Ran’s (abode).III. Of time;1) at, in;at upphafi, at first, in the beginning;at skilnaði, at parting, when they parted;at páskum, at Easter;at kveldi, at eventide;at þinglausnum, at the close of the Assembly;at fjöru, at the ebb;at flœðum, at the floodtide;2) adding ‘komanda’ or ‘er kemr’;at ári komanda, next year;at vári, er kemr, next spring;generally with ‘komanda’ understood;at sumri, hausti, vetri, vári, next summer, &c.;3) used with an absolute dative and present or past part.;at sér lifanda, duing his lifetime;at öllum ásjándum, in the sight of all;at áheyranda höfðingjanum, in the hearing of the chief;at upprennandi sólu, at sunrise;at liðnum sex vikum, after six weeks are past;at honum önduðum, after his death;4) denoting uninterrupted succession, after;hverr at öðrum, annarr at öðrum, one after another;skildu menn at þessu, thereupon, after this;at því (thereafter) kómu aðrar meyjar.IV. fig. and in various uses;1) to, into, with the notion of destruction or change;brenna (borgina) at ösku, to burn to ashes;verða at ormi, to become a snake;2) for, as;gefa e-t at gjöf, as a present;eiga e-n at vin, to have one as friend;3) by;taka sverð at hjöltum, by the hilt;draga út björninn at hlustunum, by the ears;kjósa at afli, álitum, by strength, appearrance;4) as regards as to;auðigr at fé, wealthy in goods;vænn (fagr) at áliti, fair of face;5) as a law term, on the grounds of, by reason of;ryðja ( to challenge) dóm at mægðum, kvið at frændsemi;6) as a paraphrase of a genitive;faðir, móðir at barni (= barns, of a child);aðili at sök = aðili sakar;7) with adjectives denoting colour, size, age, of;hvítr, svartr, rauðr at lit, while, black, red of colour;mikill, lítill at stœrð, vexti, tall, small of stature;tvítugr at aldri, twenty years of age;kýr at fyrsta, öðrum kálfi, a cow that has calved once, twice;8) determining the source from which anything comes, of, from;Ari nam ok marga frœði at Þuríði (from her);þiggja, kaupa, geta, leigja e-t at e-m, to receive, buy, obtain, borrow a thing from one;hafa veg (virðing) styrk at e-m, to derive honour, power, from one;9) according, to, after (heygðr at fornum sið);at ráði allra vitrustu manna, by the advice of;at landslögum, by the law of the land;at vánum, as was to be expected;at leyfi e-s, by one’s leave;10) in adverbial phrases;gróa (vera grœddr) at heilu, to be quite healed;bíta af allt gras at snøggu, quite bare;at fullu, fully;at vísu, surely;at frjálsu, freely;at eilífu, for ever and ever;at röngu, at réttu, wrongly, rightly;at líku, at sömu, equally, all the same;at mun, at ráði, at marki, to a great extent.B. with acc., after, upon (= eptir);sonr á at taka arf at föður sinn, to take the inheritance after his father;eiga féránsdóm at e-n, to hold a court of execution upon a person;at þat (= eptir þat), after that, thereafter;connected with a past part. or a., at Gamla fallinn, after the fall of Gamli;at Hrungni dauðan, upon the death of Hrungnir.1) as the simple mark of the infinitive, to;at ganga, at ríða, at hlaupa, to walk, to ride, to run;2) in an objective sense;hann bauð þeim at fara, sitja, he bade (ordered) them to go, sit;gefa e-m at eta, at drekka, to give one to eat, to drink;3) denoting design or purpose, in order to (hann gekk í borg at kaupa silfr).1) demonstrative particle before a comparative, the, all the, so much the;hón grét at meir, she wept the more;þykkir oss at líkara, all the more likely;þú ert maðr at verri (so much the worse), er þú hefir þetta mælt;2) rel. pron., who, which, that (= er);þeir allir, at þau tíðindi heyrðu, all those who heard;sem þeim er títt, at ( as is the custom of those who) kaupferðir reka.conj., that;1) introducing a subjective or objective clause;þat var einhverju sinni, at Höskuldr hafði vinaboð, it happened once that H.;vilda ek, at þú réðist austr í fjörðu, I should like you to go;svá mikill lagamaðr, at, so great a lawyer, that;3) with subj., denoting end or purpose, in order that (skáru þeir fyrir þá (viz. hestana) melinn, at þeir dœi eigi af sulti);4) since, because, as (= því at);5) connected with þó, því, svá;þó at (with subj.), though, although;því at, because, for;svá at, so that;6) temp., þá at (= þá er), when;þegar at (= þegar er), as soon as;þar til at (= þar til er), until, till;áðr at (= á. en), before;7) used superfluously after an int. pron. or adv.;Ólafr spurði, hvern styrk at hann mundi fá honum, what help he was likely to give him;in a relative sense; með fullkomnum ávexti, hverr at (which) þekkr ok þægiligr mun verða.V)negative verbal suffix, = ata; var-at, was not.odda at, Yggs at, battle.* * *1.and að, prep., often used ellipt. dropping the case and even merely as an adverb, [Lat. ad; Ulf. at = πρός and παρά, A. S. ät; Engl. at; Hel. ad = apud; O. H. G. az; lost in mod. Germ., and rare in Swed. and Dan.; in more freq. use in Engl. than any other kindred language, Icel. only excepted]:—the mod. pronunciation and spelling is að (aþ); this form is very old, and is found in Icel. vellum MSS. of the 12th century, e. g. aþ, 623. 60; yet in earlier times it was sounded with a tenuis, as we may infer from rhymes, e. g. jöfurr hyggi at | hve ek yrkja fat, Egill: Sighvat also makes it rhyme with a t. The verse by Thorodd—þar vastu at er fjáðr klæðið þvat (Skálda 162)—is hardly intelligible unless we accept the spelling with an aspirate (að), and say that þvað is = þvá = þváði, lavabat; it may be that by the time of Thorodd and Ari the pure old pronunciation was lost, or is ‘þvat’ simply the A. S. þvât, secuit? The Icelanders still, however, keep the tenuis in compounds before a vowel, or before h, v, or the liquids l, r, thus—atyrða, atorka, athöfn, athugi, athvarf, athlægi; atvinna, atvik; atlaga, atlíðanði ( slope), atriði, atreið, atróðr: but aðdjúpr, aðfinsla (critic), aðferð, aðkoma, aðsókn, aðsúgr (crowding), aðgæzla. In some words the pronunciation is irregular, e. g. atkvæði not aðkv-; atburðr, but aðbúnaðr; aðhjúkran not athjúkran; atgörvi not aðgörfi. At, to, towards; into; against; along, by; in regard to; after.Mostly with dat.; rarely with acc.; and sometimes ellipt.—by dropping the words ‘home,’ ‘house,’ or the like—with gen.WITH DAT.A. LOC.I. WITH MOTION; gener. the motion to the borders, limits of an object, and thus opp. to frá:1. towards, against, with or without the notion of arrival, esp. connected with verbs denoting motion (verba movendi et eundi), e. g. fara, ganga, koma, lúta, snúa, rétta at…; Otkell laut at Skamkatli, O. louted (i. e. bowed down) towards S., Nj. 77, Fms. xi. 102; sendimaðrinn sneri ( turned) hjöltum sverðsins at konungi, towards the king, i. 15; hann sneri egginni at Ásgrími, turned the edge towards A., Nj. 220; rétta e-t at e-m, to reach, hand over, Ld. 132; ganga at, to step towards, Ísl. ii. 259.2. denoting proximity, close up to, up to; Brynjólfr gengr … allt at honum, B. goes quite up to him, Nj. 58; Gunnarr kom þangat at þeim örunum, G. reached them even there with his arrows, 115; þeir kómust aldri at honum, they could never get near him, to close quarters, id.; reið maðr at þeim (up to them), 274; þeir höfðu rakit sporin allt at ( right up to) gammanum, Fms. i. 9; komu þeir at sjó fram, came down to the sea, Bárð. 180.3. without reference to the space traversed, to or at; koma at landi, to land, Ld. 38, Fms. viii. 358; ríða at dyrum, Boll. 344; hlaupa at e-m, to run up to, run at, Fms. vii. 218, viii. 358; af sjáfarganginum er hann gekk at landinu, of the surf dashing against the shore, xi. 6; vísa ólmum hundi at manni, to set a fierce hound at a man, Grág. ii. 118; leggja e-n at velli, to lay low, Eg. 426, Nj. 117; hníga at jörðu, at grasi, at moldu, to bite the dust, to die, Njarð. 378; ganga at dómi, a law term, to go into court, of a plaintiff, defendant, or bystander, Nj. 87 (freq.)4. denoting a motion along, into, upon; ganga at stræti, to walk along the street, Korm. 228, Fms. vii. 39; at ísi, on the ice, Skálda 198, Fms. vii. 19, 246, viii. 168, Eb. 112 new Ed. (á is perh. wrong); máttu menn ganga bar yfir at skipum einum, of ships alone used as a bridge, Fas. i. 378; at höfðum, at nám, to trample on the slain on the battle-field, Lex. Poët.; at ám, along the rivers; at merkiósum, at the river’s mouth, Grág. ii. 355; at endilöngu baki, all along its back, Sks. 100.5. denoting hostility, to rush at, assault; renna at, hlaupa at, ganga, fara, ríða, sækja, at e-m, (v. those words), whence the nouns atrenna, athlaup, atgangr, atför, atreið, atsókn, etc.β. metaph., kom at þeim svefnhöfgi, deep sleep fell on them, Nj. 104. Esp. of weather, in the impers. phrase, hríð, veðr, vind, storm görir at e-m, to be overtaken by a snow storm, gale, or the like; görði þá at þeim þoku mikla, they were overtaken by a thick fog, Bárð. 171.6. denoting around, of clothing or the like; bregða skikkju at höfði sér, to wrap his cloak over his head, Ld. 62; vefja motri at höfði sér, to wrap a snood round her head, 188; sauma at, to stick, cling close, as though sewn on; sauma at höndum sér, of tight gloves, Bs. i. 453; kyrtill svá þröngr sem saumaðr væri at honum, as though it were stitched to him, Nj. 214; vafit at vándum dreglum, tight laced with sorry tags, id.; hosa strengd fast at beini, of tight hose, Eg. 602; hann sveipar at sér iðrunum ok skyrtunni, he gathers up the entrails close to him and the skirt too, Gísl. 71; laz at síðu, a lace on the side, to keep the clothes tight, Eg. 602.β. of burying; bera grjót at einum, to heap stones upon the body, Eg. 719; var gör at þeim dys or grjóti, Ld. 152; gora kistu at líki, to make a coffin for a body, Eb. 264, Landn. 56, Ld. 142.γ. of summoning troops or followers; stefna at sér mönnum, to summon men to him, Nj. 104; stefna at sér liði, Eg. 270; kippa mönnum at sér, to gather men in haste, Ld. 64.7. denoting a business, engagement; ríða at hrossum, at sauðum, to go looking after after horses, watching sheep, Glúm. 362, Nj. 75; fara at fé, to go to seek for sheep, Ld. 240; fara at heyi, to go a-haymaking, Dropl. 10; at veiðum, a-hunting; at fuglum, a-fowling; at dýrum, a-sbooting; at fiski, a-fishing; at veiðiskap, Landn. 154, Orkn. 416 (in a verse), Nj. 25; fara at landskuldum, to go a-collecling rents, Eg. 516; at Finnkaupum, a-marketing with Finns, 41; at féföngum, a-plundering, Fms. vii. 78; ganga at beina, to wait on guests, Nj. 50; starfa at matseld, to serve at table, Eb. 266; hitta e-n at nauðsynjum, on matters of business; at máli, to speak with one, etc., Fms. xi. 101; rekast at e-m, to pursue one, ix. 404; ganga at liði sér, to go suing for help, Grág. ii. 384.β. of festivals; snúa, fá at blóti, veizlu, brullaupi, to prepare for a sacrificial banquet, wedding, or the like, hence at-fangadagr, Eb. 6, Ld. 70; koma at hendi, to happen, befall; ganga at sínu, to come by one’s own, to take it, Ld. 208; Egill drakk hvert full er at honum kom, drained every horn that came to him, Eg. 210; komast at keyptu, to purchase dearly, Húv. 46.8. denoting imaginary motion, esp. of places, cp. Lat. spectare, vergere ad…, to look or lie towards; horfði botninn at höfðanum, the bight of the bay looked toward the headland, Fms. i. 340, Landn. 35; also, skeiðgata liggr at læknum, leads to the brook, Ísl. ii. 339; á þann arminn er vissi at sjánum, on that wing which looked toward the sea, Fms. viii. 115; sár þau er horft höfðu at Knúti konungi, xi. 309.β. even connected with verbs denoting motion; Gilsáreyrr gengr austan at Fljótinu, G. extends, projects to F. from the east, Hrafh. 25; hjá sundi því, er at gengr þingstöðinni, Fms. xi. 85.II. WITHOUT MOTION; denoting presence at, near, by, at the side of, in, upon; connected with verbs like sitja, standa, vera…; at kirkju, at church, Fms. vii. 251, K. f). K. 16, Ld. 328, Ísl. ii. 270, Sks. 36; vera at skála, at húsi, to be in, at home, Landn. 154; at landi, Fms. i. 82; at skipi, on shipboard, Grág. i. 209, 215; at oldri, at a banquet, inter pocula; at áti, at dinner, at a feast, inter edendum, ii. 169, 170; at samförum ok samvistum, at public meetings, id.; at dómi, in a court; standa (to take one’s stand) norðan, sunnan, austan, vestan at dómi, freq. in the proceedings at trials in lawsuits, Nj.; at þingi, present at the parliament, Grág. i. 142; at lögbergi, o n the hill of laws, 17, Nj.; at baki e-m, at the back of.2. denoting presence, partaking in; sitja at mat, to sit at meat, Fms. i. 241; vera at veizlu, brullaupi, to be at a banquet, nuptials, Nj. 51, Ld. 70: a law term, vera at vígi, to be an accessory in manslaying, Nj. 89, 100; vera at e-u simply means to be about, be busy in, Fms. iv. 237; standa at máli, to stand by one in a case, Grág. ii. 165, Nj. 214; vera at fóstri, to be fostered, Fms. i. 2; sitja at hégóma, to listen to nonsense, Ld. 322; vera at smíð, to be at one’s work, Þórð. 62: now absol., vera at, to go on with, be busy at.3. the law term vinna eið at e-u has a double meaning:α. vinna eið at bók, at baugi, to make an oath upon the book by laying the band upon it, Landn. 258, Grág., Nj.; cp. Vkv. 31, Gkv. 3. 3, Hkv. 2. 29, etc.: ‘við’ is now used in this sense.β. to confirm a fact (or the like) by an oath, to swear to, Grág. i. 9, 327.γ. the law phrase, nefna vátta at e-u, of summoning witnesses to a deed, fact, or the like; nefna vátta at benjum, to produce evidence, witnesses as to the wounds, Nj., Grág.; at görð, Eg. 738; at svörum, Grág. i. 19: this summoning of witnesses served in old lawsuits the same purpose as modern pleadings and depositions; every step in a suit to be lawful must be followed by such a summoning or declaration.4. used ellipt., vera at, to be about, to be busy at; kvalararnir er at vóru at pína hann, who were tormenting him; þar varstu at, you were there present, Skálda 162; at várum þar, Gísl. (in a verse): as a law term ‘vera at’ means to be guilty, Glúm. 388; vartattu at þar, Eg. (in a verse); hence the ambiguity of Glum’s oath, vask at þar, I was there present: var þar at kona nokkur ( was there busy) at binda sár manna, Fms. v. 91; hann var at ok smíðaði skot, Rd. 313; voru Varbelgir at ( about) at taka af, þau lög …, Fms. ix. 512; ek var at ok vafk, I was about weaving, xi. 49; þeir höfðu verit at þrjú sumur, they had been busy at it for three summers, x. 186 (now very freq.); koma at, come in, to arrive unexpectedly; Gunnarr kom at í því, G. came in at that moment; hvaðan komtú nú at, whence did you come? Nj. 68, Fms. iii. 200.5. denoting the kingdom or residence of a king or princely person; konungr at Danmörk ok Noregi, king of…, Fms. i. 119, xi. 281; konungr, jarl, at öllum Noregi, king, earl, over all N., íb. 3, 13, Landn. 25; konungr at Dyflinni, king of Dublin, 25; but í or yfir England!, Eg. 263: cp. the phrase, sitja at landi, to reside, of a king when at home, Hkr. i. 34; at Joini, Fms. xi. 74: used of a bishop; biskup at Hólum, bishop of Hólar, Íb. 18, 19; but biskup í Skálaholti, 19: at Rómi, at Rome, Fbr. 198.6. in denoting a man’s abode (vide p. 5, col. 1, l. 27), the prep. ‘at’ is used where the local name implies the notion of by the side of, and is therefore esp. applied to words denoting a river, brook, rock, mountain, grove, or the like, and in some other instances, by, at, e. g. at Hofi (a temple), Landn. 198; at Borg ( a castle), 57; at Helgafelli (a mountain), Eb. constantly so; at Mosfelli, Landn. 190; at Hálsi (a hill), Fms. xi. 22; at Bjargi, Grett. 90; Hálsum, Landn. 143; at Á ( river), 296, 268; at Bægisá, 212; Giljá, 332; Myrká, 211; Vatnsá, id.; þverá, Glúm. 323; at Fossi (a ‘force’ or waterfall), Landn. 73; at Lækjamoti (waters-meeting), 332; at Hlíðarenda ( end of the lithe or hill), at Bergþórshváli, Nj.; at Lundi (a grove), at Melum (sandhill), Landn. 70: the prep. ‘á’ is now used in most of these cases, e. g. á Á, á Hofi, Helgafelli, Felli, Hálsi, etc.β. particularly, and without any regard to etymology, used of the abode of kings or princes, to reside at; at Uppsölum, at Haugi, Alreksstöðum, at Hlöðum, Landn., Fms.γ. konungr lét kalla at stofudyrum, the king made a call at the hall door, Eg. 88; þeir kölluðu at herberginu, they called at the inn, Fms. ix. 475.7. used ellipt. with a gen., esp. if connected with such words as gista, to be a guest, lodge, dine, sup (of festivals or the like) at one’s home; at Marðar, Nj. 4; at hans, 74; þingfesti at þess bóanda, Grág. i. 152; at sín, at one’s own home, Eg. 371, K. Þ. K. 62; hafa náttstað at Freyju, at the abode of goddess Freyja, Eg. 603; at Ránar, at Ran’s, i. e. at Ran’s house, of drowned men who belong to the queen of the sea, Ran, Eb. 274; at hins heilaga Ólafs konungs, at St. Olave’s church, Fms. vi. 63: cp. ad Veneris, εις Κίμωνος.B. TEMP.I. at, denoting a point or period of time; at upphafi, at first, in the beginning, Ld. 104; at lyktum, at síðustu, at lokum, at last; at lesti, at last, Lex. Poët., more freq. á lesti; at skilnaði, at parting, at last, Band. 3; at fornu, in times of yore, formerly, Eg. 267, D. I. i. 635; at sinni, as yet, at present; at nýju, anew, of present time; at eilífu, for ever and ever; at skömmu, soon, shortly, Ísl. ii. 272, v. l.II. of the very moment when anything happens, the beginning of a term; denoting the seasons of the year, months, weeks, the hours of the day; at Jólum, at Yule, Nj. 46; at Pálmadegi, on Palm Sunday, 273; at Páskum, at Easter; at Ólafsvöku, on St. Olave’s eve, 29th of July, Fms.; at vetri, at the beginning of the winter, on the day when winter sets in, Grág. 1. 151; at sumarmálum, at vetrnáttum; at Tvímánaði, when the Double month (August) begins, Ld. 256, Grág. i. 152; at kveldi, at eventide, Eg. 3; at því meli, at that time; at eindaga, at the term, 395; at eykð, at 4 o’clock p. m., 198; at öndverðri æfi Abra hams, Ver. II; at sinni, now at once, Fms. vi. 71; at öðruhverju, every now and then.β. where the point of time is marked by some event; at þingi, at the meeting of parliament (18th to the 24th of June), Ld. 182; at féránsdómi, at the court of execution, Grág. i. 132, 133; at þinglausnum, at the close of the parliament (beginning of July), 140; at festarmálum, eðr at eiginorði, at betrothal or nuptials, 174; at skilnaði, when they parted, Nj. 106 (above); at öllum minnum, at the general drinking of the toasts, Eg. 253; at fjöru, at the ebb; at flæðum, at flood tide, Fms. viii. 306, Orkn. 428; at hrörum, at an inquest, Grág. i. 50 (cp. ii. 141, 389); at sökum, at prosecutions, 30; at sinni, now, as yet, v. that word.III. ellipt., or adding ‘komanda’ or ‘er kemr,’ of the future time:1. ellipt., komanda or the like being understood, with reference to the seasons of the year; at sumri, at vetri, at hausti, at vári, next summer, winter…, Ísl. ii. 242; at miðju sumri, at ári, at Midsummer, next year, Fas. i. 516; at miðjum vetri, Fms. iv. 237,2. adding ‘komanda’ or ‘er kemr;’ at ári komanda, Bárð. 177; at vári er kemr, Dipl. iii. 6.IV. used with an absolute dat. and with a pres. part.:1. with pres. part.; at morni komanda, on the coming morrow, Fms. i. 263; at sér lifanda, in vivo, in his life time, Grág. ii. 202; at þeim sofundum, illis dormientibus, Hkr. i. 234; at öllum ásjándum, in the sight of all, Fms. x. 329; at úvitanda konungi, illo nesciente, without his knowledge, 227; at áheyranda höfðingjanum, in the chief’s bearing, 235.2. of past time with a past part. (Lat. abl. absol.); at hræjum fundnum, on the bodies being found, Grág. ii. 87; at háðum dómum ok föstu þingi, during the session, the courts being set, i. 484; at liðnum sex vikum, after six weeks past, Band. 13; at svá búnu, so goru, svá komnu, svá mæltu (Lat. quibus rebus gestis, dictis, quo facto, dicto, etc.), v. those words; at úreyndu, without trial, without put ting one to the test, Ld. 76; at honum önduðum, illo mortuo.3. ellipt. without ‘at;’ en þessum hlutum fram komnum, when all this has been done, Eb. 132.V. in some phrases with a slight temp, notion; at görðum gildum, the fences being strong, Gþl. 387; at vörmu spori, at once, whilst the trail is warm; at úvörum, unawares, suddenly, Nj. 95, Ld. 132; at þessu, at this cost, on that condition, Eb. 38, Nj. 55; at illum leiki, to have a narrow escape, now við illan leik, Fms. ix. 473; at því, that granted, Grág. ii. 33: at því, at pessu, thereafter, thereupon, Nj. 76.2. denoting succession, without interruption, one after another; hverr at öðrum, annarr maðr at öðrum, aðrir at öðrum; eina konu at annarri, Eg. 91, Fms. ii. 236, vi. 25, Bs. i. 22, 625. 80, H. E. i. 522.C. METAPH. and in various cases:I. denoting a transformation or change into, to, with the notion of destruction; brenna at ösku, at köldum kolum, to burn to ashes, to be quite destroyed, Fms. i. 105, Edda 3, Sturl. ii. 51: with the notion of transformation or transfiguration, in such phrases as, verða at e-u, göra e-t at e-u, to turn it into:α. by a spell; verða at ormi, to become a snake, Fms. xi. 158; at flugdrekum, Gullþ. 7; urðu þau bönd at járni, Edda 40.β. by a natural process it can often be translated by an acc. or by as; göra e-n at urðarmanni, to make him an outlaw, Eg. 728; græða e-n at orkumlamanni, to heal him so as to maim him for life, of bad treatment by a leech, Eb. 244: in the law terms, sár görist at ben, a wound turning into a ben, proving to be mortal, Grág., Nj.; verða at ljúgvætti, to prove to be a false evidence, Grág. i. 44; verða at sætt, to turn into reconciliation, Fms. i. 13; göra e-t at reiði málum, to take offence at, Fs. 20; at nýjum tíðindum, to tell as news, Nj. 14; verða fátt at orðum, to be sparing of words, 18; kveðr (svá) at orði, to speak, utter, 10; verða at þrifnaði, to geton well, Fms. vii. 196: at liði, at skaða, to be a help or hurt to one; at bana, to cause one’s death, Nj. 223, Eg. 21, Grág. ii. 29: at undrum, at hlátri, to become a wonder, a laughing-stock, 623. 35, Eg. 553.II. denoting capacity, where it may be translated merely by as or for; gefa at Jólagjöf, to give for a Christmas-box, Eg. 516; at gjöf, for a present; at erfð, at láni, launum, as an inheritance, a loan; at kaupum ok sökum, for buying and selling, Ísl. ii. 223, Grág. i. 423; at solum, ii. 204; at herfangi, as spoil or plunder; at sakbótum, at niðgjöldum, as a compensation, weregeld, i. 339, ii. 171, Hkr. ii. 168; taka at gíslingu, to take as an hostage, Edda 15; eiga e-n at vin, at óvin, to have one as friend or foe, illt er at eiga þræl at eingavin, ‘tis ill to have a thrall for one’s bosom friend (a proverb), Nj. 77; fæða, eiga, at sonum (syni), to beget a son, Edda 8, Bs. i. 60 (but eiga at dóttur cannot be said); hafa möttul at yfirhöfn, Fms. vii. 201; verða nökkut at manni (mönnum), to turn out to be a worthy man; verða ekki at manni, to turn out a worthless person, xi. 79, 268.2. in such phrases as, verða at orðum, to come towards, Nj. 26; var þat at erindum, Eg. 148; hafa at veizlum, to draw veizlur ( dues) from, Fms. iv. 275, Eg. 647; gora e-t at álitum, to take it into consideration, Nj. 3.III. denoting belonging to, fitting, of parts of the whole or the like; vóru at honum (viz. the sword) hjölt gullbúin, the sword was ornamented with a hilt of gold, Ld. 330; umgörð at ( belonging to) sverði, Fs. 97 (Hs.) in a verse; en ef mór er eigi at landinu, if there be no turf moor belonging to the land, Grág. ii. 338; svá at eigi brotnaði nokkuð at Orminum, so that no harm happened to the ship Worm, Fms. x. 356; hvatki er meiðir at skipinu eðr at reiðinu eðr at viðum, damage done t o …, Grág. ii. 403; lesta ( to injure) hús at lásum, við eðr torfi, 110; ef land hefir batnað at húsum, if the land has been bettered as to its buildings, 210; cp. the phrase, göra at e-u, to repair: hamlaðr at höndum eðr fótum, maimed as to hands or feet, Eg. 14; heill at höndum en hrumr at fótum, sound in band, palsied in foot, Fms. vii. 12; lykill at skrá, a key belonging, fitting, to the latch; hurð at húsi; a key ‘gengr at’ ( fits) skrá; and many other phrases. 2. denoting the part by which a thing is held or to which it belongs, by; fá, taka at…, to grasp by …; þú tókt við sverði hans at hjöltunum, you took it by the bill, Fms. i. 15; draga út björninn at hlustum, to pull out the bear by the ears, Fas. ii. 237; at fótum, by the feet, Fms. viii. 363; mæla ( to measure) at hrygg ok at jaðri, by the edge or middle of the stuff, Grág. i. 498; kasta e-m at höfði, head foremost, Nj. 84; kjósa e-n at fótum, by the feet alone, Edda 46; hefja frændsemi at bræðrum, eða at systkynum, to reckon kinship by the brother’s or the sister’s side, Grág. i. 28; kjósa at afli, at álitum, by strength, sight, Gs. 8, belongs rather to the following.IV. in respect of, as regards, in regard to, as to; auðigr at fé, wealthy of goods, Nj. 16, 30, 51; beztir hestar at reið, the best racehorses, 186; spekingr at viti, a man of great intellect, Ld. 124; vænn (fagr) at áliti, fair of face, Nj. 30, Bs. i. 61; kvenna vænst at ásjónu ok vits munum, of surpassing beauty and intellect, Ld. 122; fullkominn at hyggju, 18; um fram aðra menn at vinsældum ok harðfengi, of surpassing popularity and hardihood, Eb. 30.2. a law term, of challenging jurors, judges, or the like, on account of, by reason of; ryðja ( to challenge) at mægðum, guðsifjum, frændsemi, hrörum …; at leiðarlengd, on account of distance, Grág. i. 30, 50, Nj. (freq.)3. in arithm. denoting proportion; at helmingi, þriðjungi, fjórðungi, tíunda hluta, cp. Lat. ex asse, quadrante, for the half, third… part; máttr skal at magni (a proverb), might and main go together, Hkr. ii. 236; þú munt vera at því mikill fræðimaðr á kvæði, in the same proportion, as great, Fms. vi. 391, iii. 41; at e-s hluta, at… leiti, for one’s part, in turn, as far as one is con cerned, Grág. i. 322, Eg. 309, Fms. iii. 26 (freq.): at öðrum kosti, in the other case, otherwise (freq.) More gener., at öllu, öngu, in all (no) respects; at sumu, einhverju, nokkru, partly; at flestu, mestu, chiefly.4. as a paraphrase of a genitive; faðir, móðir at barni (= barns); aðili at sök (= sakar a.); morðingi at barni (= barns), faðerni at barni (barns); illvirki at fé manna (cp. Lat. felo de se), niðrfall at sökum (saka), land gangr at fiskum (fiska), Fms. iv. 274, Grág. i. 277, 416, N. G. L. i. 340, K. Þ. K. 112, Nj. 21.5. the phrase ‘at sér,’ of himself or in himself, either ellipt. or by adding the participle görr, and with the adverbs vel, ilia, or the like; denoting breeding, bearing, endowments, character …; væn kona, kurteis ok vel at sér, an accomplished, well-bred, gifted lady, Nj. I; vitr maðr ok vel at sér, a wise man and thoroughly good in feeling and bearing, 5; þú ert maðr vaskr ok vel at þér, 49; gerr at sér, accomplished, 51; bezt at sér görr, the finest, best bred man, 39, Ld. 124; en þó er hann svá vel at sér, so generous, Nj. 77; þeir höfðingjar er svá vóru vel at sér, so noble-minded, 198, Fms. i. 160: the phrase ‘at sér’ is now only used of knowledge, thus maðr vel að sér means clever, a man of great knowledge; illa að sér, a blockhead.6. denoting relations to colour, size, value, age, and the like; hvitr, svartr, grár, rauðr … at lit, white, swarthy, gray, red … of colour, Bjarn. 55, 28, Ísl. ii. 213, etc.; mikill, lítill, at stærð, vexti, tall, small of size, etc.; ungr, gamall, barn, at aldri, young, old, a child of age; tvítugr, þrítugr … at aldri, twenty, thirty … years of age (freq.): of animals; kyr at fyrsta, öðrum … kálfi, a cow having calved once, twice…, Jb. 346: value, amount, currency of money, kaupa e-t at mörk, at a mark, N. G. L. 1. 352; ok er eyririnn at mörk, amounts to a mark, of the value of money, Grág. i. 392; verðr þá at hálfri murk vaðmála eyrir, amounts to a half a mark, 500.β. metaph. of value, connected with verbs denoting to esteem, hold; meta, hafa, halda at miklu, litlu, vettugi, engu, or the like, to hold in high or low esteem, to care or not to care for (freq.): geta e-s at góðu, illu, öngu, to mention one favourably, unfavourably, indifferently … (freq.), prop. in connection with. In many cases it may be translated by in; ekki er mark at draumum, there is no meaning in dreams, no heed is to be paid to dreams, Sturl. ii. 217; bragð er at þá barnið finnr, it goes too far, when even a child takes offence (a proverb): hvat er at því, what does it mean? Nj. 11; hvert þat skip er vöxtr er at, any ship of mark, i. e. however small, Fms. xi. 20.V. denoting the source of a thing:1. source of infor mation, to learn, perceive, get information from; Ari nam ok marga fræði at Þuríði, learnt as her pupil, at her hands, as St. Paul at the feet of Gamaliel, (just as the Scotch say to speer or ask at a person); Ari nam at Þorgeiri afraðskoll, Hkr. (pref.); nema kunnáttu at e-m, used of a pupil, Fms. i. 8; nema fræði at e-m, xi. 396.2. of receiving, acquiring, buying, from; þiggja e-t at e-m, to receive a thing at his hands, Nj. 51; líf, to be pardoned, Fms. x. 173; kaupa land at e-m, to buy it from, Landn. 72, Íb. II, (now af is more freq. in this sense); geta e-t at e-m, to obtain, procure at one’s hands, impetrare; þeirra manna er þeir megu þat geta at, who are willing to do that, Grág. i. I; heimta e-t at e-m (now af), to call in, demand (a debt, money), 279; fala e-t at e-m (now af), to chaffer for or cheapen anything, Nj. 73; sækja e-t at e-m, to ask, seek for; sækja heilræði ok traust at e-m, 98; leiga e-t at e-m (now af), to borrow, Grág. ii. 334; eiga e-t (fé, skuld) at e-m, to be owed money by any one, i. 399: metaph. to deserve of one, Nj. 113; eiga mikit at e-m, to have much to do with, 138; hafa veg, virðing, styrk, at, to derive honour, power from, Fms. vi. 71, Eg. 44, Bárð. 174; gagn, to be of use, Ld. 216; mein, tálma, mischief, disadvantage, 158, 216, cp. Eg. 546; ótta, awe, Nj. 68.VI. denoting conformity, according to, Lat. secundum, ex, after; at fornum sið, Fms. i. 112; at sögn Ara prests, as Ari relates, on his authority, 55; at ráði allra vitrustu manna, at the advice of, Ísl. ii. 259, Ld. 62; at lögum, at landslögum, by the law of the land, Grág., Nj.; at líkindum, in all likelihood, Ld. 272; at sköpum, in due course (poet.); at hinum sama hætti, in the very same manner, Grág. i. 90; at vánum, as was to be expected, Nj. 255; at leyfi e-s, by one’s leave, Eg. 35; úlofi, Grág. ii. 215; at ósk, vilja e-s, as one likes…; at mun, id. (poet.); at sólu, happily (following the course of the sun), Bs. i. 70, 137; at því sem …, as to infer from …, Nj. 124: ‘fara, láta, ganga at’ denotes to yield, agree to, to comply with, give in, Ld. 168, Eg. 18, Fms. x. 368.VII. in phrases nearly or quite adverbial; gróa, vera græddr, at heilu, to be quite healed, Bárð. 167, Eb. 148; bíta at snöggu, to bite it bare, Fms. xi. 6; at þurru, till it becomes dry, Eb. 276; at endilöngu, all along, Fas. ii; vinnast at litlu, to avail little, 655 x. 14; at fullu, fully, Nj. 257, Hkr. i. 171; at vísu, of a surety, surely, Ld. 40; at frjálsu, freely, 308; at líku, at sömu, equally, all the same, Hom. 80, Nj. 267; at röngu, wrongly, 686 B. 2; at hófi, temperately, Lex. Poët.; at mun, at ráði, at marki, to a great extent; at hringum, utterly, all round, (rare), Fms. x. 389; at einu, yet, Orkn. 358; svá at einu, því at einu, allt at einu, yet, however, nevertheless.VIII. connected with comparatives of adverbs and adjectives, and strengthening the sense, as in Engl. ‘the,’ so much the more, all the more; ‘at’ heldr tveimr, at ek munda gjarna veita yðr öllum, where it may be translated by so much the more to two, as I would willingly grant it to all of you; hon grét at meir, she grat (wept) the more, Eg. 483; þykir oss at líkara, all the more likely, Fms. viii. 6; þess at harðari, all the harder, Sturl. iii. 202 C; svá at hinn sé bana at nær, Grág. ii. 117; at auðnara, at hólpnara, the more happy, Al. 19, Grett. 116 B; þess at meiri, Fms. v. 64; auvirðismaðr at meiri, Sturl. ii. 139; maðr at vaskari, id.; at feigri, any the more fey, Km. 22; maðr at verri, all the worse, Nj. 168; ok er ‘at’ firr…, at ek vil miklu heldr, cp. Lat. tantum abest… ut, Eg. 60.β. following after a negation; eigi at síðr, no less, Nj. 160, Ld. 146; eigi… at meiri maðr, any better, Eg. 425, 489; erat héra at borgnara, any the better off for that, Fms. vii. 116; eigi at minni, no less for that, Edda (pref.) 146; eigi at minna, Ld. 216, Fms. ix. 50; ekki at verri drengr, not a bit worse for that, Ld. 42; er mér ekki son minn at bættari, þótt…, 216; at eigi vissi at nær, any more, Fas. iii. 74.IX. following many words:1. verbs, esp. those denoting, a. to ask, enquire, attend, seek, e. g. spyrja at, to speer (ask) for; leita at, to seek for; gæta, geyma at, to pay attention to; huga, hyggja at; hence atspurn, to enquire, aðgæzla, athugi, attention, etc.β. verbs denoting laughter, play, joy, game, cp. the Engl. to play at …, to laugh at …; hlæja, brosa at e-u, to laugh, smile at it; leika (sér) at e-u, to play at; þykja gaman at, to enjoy; hæða, göra gys at …, to make sport at …γ. verbs denoting assistance, help; standa, veita, vinna, hjálpa at; hence atstoð, atvinna, atverk:—mode, proceeding; fara at, to proceed, hence atför and atferli:—compliance; láta, fara at e-u, v. above:— fault; e-t er at e-u, there is some fault in it, Fms. x. 418; skorta at e-u, to fall short of, xi. 98:—care, attendance; hjúkra at, hlýja at, v. these words:—gathering, collecting; draga, reiða, flytja, fá at, congerere:—engagement, arrival, etc.; sækja at, to attack; ganga at, vera at, to be about; koma at, ellipt. to arrive: göra at, to repair: lesta at, to impair (v. above); finna at, to criticise (mod.); telja at, id.: bera at, to happen; kveða at e-m, to address one, 625. 15, (kveða at (ellipt.) now means to pronounce, and of a child to utter (read) whole syllables); falla at, of the flood-tide (ellipt.): metaph. of pains or straits surrounding one; þreyngja, herða at, to press hard: of frost and cold, with regard to the seasons; frjósa at, kólna at, to get really cold (SI. 44), as it were from the cold stiffening all things: also of the seasons themselves; hausta, vetra að, when the season really sets in; esp. the cold seasons, ‘sumra at’ cannot be used, yet we may say ‘vára að’ when the spring sets in, and the air gets mild.δ. in numberless other cases which may partly be seen below.2. connected ellipt. with adverbs denoting motion from a place; norðan, austan, sunnan, vestan at, those from the north, east…; utan at, innan at, from the outside or inside.3. with adjectives (but rarely), e. g. kærr, elskr, virkr (affectionate), vandr (zealous), at e-m; v. these words.WITH ACC.TEMP.: Lat. post, after, upon, esp. freq. in poetry, but rare in prose writers, who use eptir; nema reisi niðr at nið (= maðr eptir mann), in succession, of erecting a monument, Hm. 71; in prose, at þat. posthac, deinde, Fms. x. 323, cp. Rm., where it occurs several times, 2, 6, 9, 14, 18, 24, 28, 30, 35; sonr á at taka arf at föður sinn, has to take the inheritance after his father, Grág. i. 170 new Ed.; eiga féránsdóm at e-n, Grág. i. 89; at Gamla fallinn, after the death of G., Fms. x. 382; in Edda (Gl.) 113 ought to be restored, grét ok at Oð, gulli Freyja, she grat (wept) tears of gold for her lost husband Od. It is doubtful if it is ever used in a purely loc. sense; at land, Grág. (Sb.)ii. 211, is probably corrupt; at hönd = á hönd, Grág. (Sb.) i. 135; at mót = at móti, v. this word.☞ In compounds (v. below) at- or að- answers in turn to Lat. ad- or in- or con-; atdráttr e. g. denotes collecting; atkoma is adventus: it may also answer to Lat. ob-, in atburðr = accidence, but might also be compared with Lat. occurrere.2.and að, the mark of the infinitive [cp. Goth. du; A. S. and Engl. to; Germ. zu]. Except in the case of a few verbs ‘at’ is always placed immediately before the infinitive, so as to be almost an inseparable part of the verb.I. it is used either,1. as, a simple mark of the infinitive, only denoting an action and independent of the subject, e. g. at ganga, at hlaupa, at vita, to go, to run, to know; or,2. in an objective sense when following such verbs as bjóða segja…, to invite, command …; hann bauð þeim at ganga, at sitja, be bade, ordered them to go, sit, or the like; or as gefa and fá; gefa e-m at drekka, at eta, to give one to drink or to eat, etc. etc.β. with the additional notion of intention, esp. when following verba cogitandi; hann ætlaði, hafði í hyggju at fara, he had it in his mind to go (where ‘to go’ is the real object to ætlaði and hafði í hyggju).3. answering to the Gr. ινα, denoting intention, design, in order to; hann gékk í borg at kaupa silfr, in order to buy, Nj. 280; hann sendi riddara sína með þeim at varðveita þær, 623. 45: in order to make the phrase more plain, ‘svá’ and ‘til’ are frequently added, esp. in mod. writers, ‘svá at’ and contr. ‘svát’ (the last however is rare), ‘til at’ and ‘til þess at,’ etc.II. in the earlier times the infin., as in Greek and Lat., had no such mark; and some verbs remain that cannot be followed by ‘at;’ these verbs are almost the same in Icel. as in Engl.:α. the auxiliary verbs vil, mun ( μέλλω), skal; as in Engl. to is never used after the auxiliaries shall, will, must; ek vil ganga, I will go; ek mun fara, (as in North. E.) I mun go; ek skal göra þat, I shall do that, etc.β. the verbs kunna, mega, as in Engl. I can or may do, I dare say; svá hygginn at hann kunni fyrir sökum ráða, Grág. ii. 75; í öllu er prýða má góðan höfðingja, Nj. 90; vera má, it may be; vera kann þat, id.: kunnu, however, takes ‘at’ whenever it means to know, and esp. in common language in phrases such as, það kann að vera, but vera kann þat, v. above.γ. lata, biðja, as in Engl. to let, to bid; hann lét (bað) þá fara, he let (bade) them go.δ. þykkja, þykjast, to seem; hann þykir vera, he is thought to be: reflex., hann þykist vera, sibi videtur: impers., mér þykir vera, mibi videtur, in all cases without ‘at.’ So also freq. the verbs hugsa, hyggja, ætla, halda, to think, when denoting merely the act of thinking; but if there be any notion of intention or purpose, they assume the ‘at;’ thus hann ætlaði, hugði, þá vera góða menn, he thought them to be, acc. c. inf.; but ætlaði at fara, meant to go, etc.ε. the verbs denoting to see, bear; sjá, líta, horfa á … ( videre); heyra, audire, as in Engl. I saw them come, I heard him tell, ek sá þá koma, ek heyrði hann tala.ζ. sometimes after the verbs eiga and ganga; hann gékk steikja, be went to roast, Vkv. 9; eiga, esp. when a mere periphrasis instead of skal, móður sína á maðr fyrst fram færa (better at færa), Grág. i. 232; á þann kvið einskis meta, 59; but at meta, id. l. 24; ráða, nema, göra …, freq. in poetry, when they are used as simple auxiliary verbs, e. g. nam hann sér Högna hvetja at rúnum, Skv. 3. 43.η. hljóta and verða, when used in the sense of must (as in Engl. he must go), and when placed after the infin.of another verb; hér muntu vera hljóta, Nj. 129; but hljóta at vera: fara hlýtr þú, Fms. 1. 159; but þú hlýtr at fara: verða vita, ii. 146; but verða at vita: hann man verða sækja, þó verðr (= skal) maðr eptir mann lifa, Fms. viii. 19, Fas. ii. 552, are exceptional cases.θ. in poetry, verbs with the verbal neg. suffix ‘-at,’ freq. for the case of euphony, take no mark of the infinitive, where it would be indispensable with the simple verb, vide Lex. Poët. Exceptional cases; hvárt sem hann vill ‘at’ verja þá sök, eða, whatever he chooses, either, Grág. i. 64; fyrr viljum vér enga kórónu at bera, en nokkut ófrelsi á oss at taka, we would rather bear no crown than …, Fms. x. 12; the context is peculiar, and the ‘at’ purposely added. It may be left out ellipt.; e. g. þá er guð gefr oss finnast (= at finnast), Dipl. ii. 14; gef honum drekka (= at drekka), Pr. 470; but mostly in unclassical writers, in deeds, or the like, written nastily and in an abrupt style.3.and að, conj. [Goth. þatei = οτι; A. S. þät; Engl. that; Germ, dass; the Ormul. and Scot. at, see the quotations sub voce in Jamieson; in all South-Teutonic idioms with an initial dental: the Scandinavian idioms form an exception, having all dropped this consonant; Swed. åt, Dan. at]. In Icel. the Bible translation (of the 16th century) was chiefly based upon that of Luther; the hymns and the great bulk of theol. translations of that time were also derived from Germany; therefore the germanised form það frequently appears in the Bible, and was often employed by theol. authors in sermons since the time of the Reformation. Jón Vidalin, the greatest modern Icel. preacher, who died in 1720, in spite of his thoroughly classical style, abounds in the use of this form; but it never took root in the language, and has never passed into the spoken dialect. After a relative or demonstr. pronoun, it freq. in mod. writers assumes the form eð, hver eð, hverir eð, hvað eð, þar eð. Before the prep. þú (tu), þ changes into t, and is spelt in a single word attú, which is freq. in some MS.;—now, however, pronounced aððú, aððeir, aððið …, = að þú…, with the soft Engl. th sound. It gener. answers to Lat. ut, or to the relat. pron. qui.I. that, relative to svá, to denote proportion, degree, so…, that, Lat. tam, tantus, tot…, ut; svá mikill lagamaðr, at…, so great a lawyer, that…, Nj. 1; hárið svá mikit, at þat…, 2; svá kom um síðir því máli, at Sigvaldi, it came so far, that…, Fms. xi. 95, Edda 33. Rarely and unclass., ellipt. without svá; Bæringr var til seinn eptir honum, at hann … (= svá at), Bær. 15; hlífði honum, at hann sakaði ekki, Fas. iii. 441.II. it is used,1. with indic, in a narrative sense, answering partly to Gr. οτι, Lat. quod, ut, in such phrases as, it came to pass, happened that …; þat var einhverju sinni, at Höskuldr hafði vinaboð, Nj. 2; þat var á palmdrottinsdag, at Ólafr konungr gékk út um stræti, Fms. ii. 244.2. with subj. answering to Lat. acc. with infin., to mark the relation of an object to the chief verb, e. g. vilda ek at þú réðist, I wished that you would, Nj. 57.β. or in an oblique sentence, answering to ita ut…; ef svá kann verða at þeir láti…, if it may be so that they might…, Fms. xi. 94.γ. with a subj. denoting design, answering to ϊνα or Lat. ut with subj., in order that; at öll veraldar bygðin viti, ut sciat totus orbis, Stj.; þeir skáru fyrir þá melinn, at þeir dæi eigi af sulti, ut ne fame perirent, Nj. 265; fyrsti hlutr bókarinnar er Kristindómsbálkr, at menn skili, in order that men may understand, Gþl. p. viii.III. used in connection with conjunctions,1. esp. þó, því, svá; þó at freq. contr. þótt; svát is rare and obsolete.α. þóat, þótt (North. E. ‘thof’), followed by a subjunctive, though, although, Lat. etsi, quamquam (very freq.); þóat nokkurum mönnum sýnist þetta með freku sett… þá viljum vér, Fms. vi. 21: phrases as, gef þú mér þó at úverðugri, etsi indignae (dat.), Stj. MS. col. 315, are unclass., and influenced by the Latin: sometimes ellipt. without ‘þó,’ eigi mundi hón þá meir hvata göngu sinni, at (= þóat) hon hraeddist bana sinn, Edda 7, Nj. 64: ‘þó’ and ‘at’ separated, svarar hann þó rétt, at hann svari svá, Grág. i. 23; þó er rétt at nýta, at hann sé fyrr skorinn, answering to Engl. yet—though, Lat. attamen —etsi, K. Þ. K.β. því at, because, Lat. nam, quia, with indic.; því at allir vóru gerfiligir synir hans, Ld. 68; því at af íþróttum verðr maðr fróðr, Sks. 16: separated, því þegi ek, at ek undrumst, Fms. iii. 201; því er þessa getið, at þat þótti, it i s mentioned because …, Ld. 68.γ. svá at, so that, Lat. ut, ita ut; grátrinn kom upp, svá at eingi mátti öðrum segja, Edda 37: separated, so … that, svá úsvúst at …, so bad weather, that, Bs. i. 339, etc.2. it is freq. used superfluously, esp. after relatives; hver at = hverr, quis; því at = því, igitur; hverr at þekkr ok þægiligr mun verða, Fms. v. 159; hvern stvrk at hann mundi fá, 44; ek undrumst hvé mikil ógnarraust at liggr í þér, iii. 201; því at ek mátti eigi þar vera elligar, því at þar var kristni vel haldin, Fas. i. 340.IV. as a relat. conj.:1. temp, when, Lat. quum; jafnan er ( est) mér þá verra er ( quum) ek fer á braut þaðan, en þá at ( quum) ek kem, Grett. 150 A; þar til at vér vitum, till we know, Fms. v. 52; þá at ek lýsta (= þá er), when, Nj. 233.2. since, because; ek færi yðr (hann), at þér eruð í einum hrepp allir, because of your being all of the same Rape, Grág. i. 260; eigi er kynlegt at ( though) Skarphéðinn sé hraustr, at þat er mælt at…, because (since) it is a saying that…, Nj. 64.V. in mod. writers it is also freq. superfluously joined to the conjunctions, ef að = ef, si, (Lv. 45 is from a paper MS.), meðan að = meðan, dum; nema að, nisi; fyrst að = fyrst, quoniam; eptir að, síðan að, postquam; hvárt að = hvárt, Lat. an. In the law we find passages such as, þá er um er dæmt eina sök, at þá eigu þeir aptr at ganga í dóminn, Grág. i. 79; ef þing ber á hina helgu viku, at þat á eigi fyrir þeim málum at standa, 106; þat er ok, at þeir skulu reifa mál manna, 64; at þeir skulu með váttorð þá sök sækja, 65: in all these cases ‘at’ is either superfluous or, which is more likely, of an ellipt. nature, ‘the law decrees’ or ‘it is decreed’ being understood. The passages Sks. 551, 552, 568, 718 B, at lokit (= at ek hefi lokit), at hugleitt (= at ek hefi h.), at sent (= at ek hefi sent) are quite exceptional.4.and að, an indecl. relat. pronoun [Ulf. þatei = ος, ος αν, οστις, οσπερ, οιος, etc.; Engl. that, Ormul. at], with the initial letter dropped, as in the conj. at, (cp. also the Old Engl. at, which is both a conj. and a pronoun, e. g. Barbour vi. 24 in Jamieson: ‘I drede that his gret wassalage, | And his travail may bring till end, | That at men quhilc full litil wend.’ | ‘His mestyr speryt quhat tithings a t he saw.’—Wyntoun v. 3. 89.) In Icel. ‘er’ (the relat. pronoun) and ‘at’ are used indifferently, so that where one MS. reads ‘er,’ another reads ‘at,’ and vice versâ; this may easily be seen by looking at the MSS.; yet as a rule ‘er’ is much more freq. used. In mod. writers ‘at’ is freq. turned into ‘eð,’ esp. as a superfluous particle after the relative pron. hverr (hver eð, hvað eð, hverir eð, etc.), or the demonstr. sá (sá eð, þeir eð, hinir eð, etc.):—who, which, that, enn bezta grip at ( which) hafði til Íslands komið, Ld. 202; en engi mun sá at ( cui) minnisamara mun vera, 242; sem blótnaut at ( quae) stærst verða, Fms. iii. 214; þau tiðendi, at mér þætti verri, Nj. 64, etc. etc.5.n. collision (poët.); odda at, crossing of spears, crash of spears, Höfuðl. 8.6.the negative verbal suffix, v. -a. -
19 plan
plæn
1. сущ.
1) а) план;
проект to concoct, devise a plan ≈ придумать, изобрести план (пренебр.) to draw up, formulate, map out a plan ≈ составлять, намечать план to make plans ≈ строить планы to outline a plan ≈ набросать план to unveil a plan ≈ открывать, раскрывать( кому-л.) план to accept a plan ≈ принимать, одобрять план to carry out, execute, implement a plan ≈ выполнять план to put a plan into operation ≈ осуществлять план to present, propose a plan ≈ предлагать план to foil, frustrate, thwart a plan ≈ расстраивать, срывать, разрушать план, мешать чьему-л. плану to reject a plan ≈ отвергать, забраковывать план to shelve a plan ≈ откладывать приведение плана в действие brilliant, ingenious plan ≈ блестящий, гениальный план complicated, elaborate plan ≈ тщательно продуманный план contingency plan ≈ план на случай непредвиденных дополнительных обстоятельств feasible plan ≈ осуществимый, выполнимый план five-year plan ≈ пятилетний план, пятилетка flight plan ≈ план полета;
полетный лист floor plan ≈ поэтажный план здания( с указанием толщины стен, расположения оконных и дверных проемов и назначения помещений) ;
мор. план палубы grandiose plan ≈ грандиозный план sweeping plan ≈ захватывающий, увлекательный план impracticable plan ≈ неосуществимый план impractical plan ≈ неосуществимый план long-term plan ≈ долгосрочный план master plan ≈ генеральный (сводный) план realistic plan ≈ реалистичный план secret plan ≈ тайный, секретный план short-term plan ≈ краткосрочный план well-laid, well-thought-out plan ≈ хорошо проработанный, продуманный план the installment plan ≈ система оплаты товаров в рассрочку on the installment plan ≈ в кредит, в рассрочку pension, retirement plan ≈ пенсионное страхование a plan calls for (smth.) ≈ план предусматривает (что-л.) plans materialize ≈ планы осуществляются, претворяются в жизнь qualified plan ≈ программа условного участия в прибылях Syn: blueprint, design, proposal, scheme, programme б) замысел, план All history is in one sense the fulfilment of a divine plan. Westcott ≈ Вся история является в некотором смысле воплощением божественного плана. Syn: intention, purpose
2) а) способ действий, образ действий Syn: procedure б) цель, намерение Syn: goal
1., aim
1.
3) а) график, диаграмма, схема б) план (местности) в) чертеж (объекта в разных проекциях) ;
спец. план (как одна из существующих проекций) Syn: graph, diagram
4) система, целостность
2. гл.
1) а) распланировать;
запланировать (очередность каких-либо дел) б) проектировать, задумывать, разрабатывать Syn: design
2.
2) строить планы;
надеяться;
намереваться;
затевать What events have you got planned for next week? ≈ Что ты запланировал на следующую неделю? plan ahead Syn: intend
3) архит., строит. делать проект, планировать;
чертить план The gardens were planned by the best landscape gardeners of the day. ≈ Сады были спроектированы (распланированы) лучшими специалистами по ландшафту нашего времени. план, программа действий - counter * встречный план - short-term * краткосрочный план - five-year * пятилетний план, пятилетка - economic * программа /план/ экономического развития - development * план развития;
план (технической) разработки - piece rate wage * (экономика) сдельная система оплаты труда - to adopt a * принять план - to carry out /to fulfill, to implement, to realize/ a * осуществить /выполнить, претворить в жизнь/ план - to put forward a * выдвинуть план - to work out the * of a speech набросать план выступления - to buy things on the installment * покупать товары в кредит /в рассрочку/ (специальное) план - * of site план общего расположения - sketch * эскизный план, кроки - street * план улицы проект - a building erected after the *s of an eminent architect здание, воздвигнутое по проекту известного архитектора чертеж;
схема;
диаграмма - working * рабочий чертеж - general * общий план - master * генеральный план - ground * (специальное) план по нулевой отметке - lines * (техническое) теоретический чертеж корабля - capacity /cargo/ * _ тех грузовой план, чертеж вместимости грузовых трюмов и цистерн горизонтальная проекция - body * корпус( проекция теоретического чертежа корабля) крупномасштабная карта, план замысел, план, намерение - to change one's * изменить свои намерения /планы/ - to form a new * составить новый план - to cripple /to defeat, to upset, to frustrate, to ruin, to thwart, to torpedo, to wreck/ one's * сорвать /расстроить, разрушить/ чьи-л. планы - to have no fixed *s не иметь определенных планов - what are your *s? каковы ваши планы /намерения/? - everything went according to * все прошло согласно намеченному плану /как было намечено/ - it is not a bad * (это) неплохо придумано;
неплохая идея способ действий - the best * would be... самое лучшее будет... - he has changed his whole * он полностью изменил свою тактику цель, задача - his * was to get a degree in medicine его целью было получить диплом врача (церковное) расписание служб на квартал( в церквях методистов) > according to * (военное) (жаргон) поневоле, "по заранее намеченному плану" > on the American * с полным пансионом составлять план, планировать - to * a piece of work спланировать какую-л. работу проектировать;
чертить план, эскизы и т. п. - the school was *ned for 500 pupils школа была запроектирована на 500 учащихся строить планы;
намереваться, затевать - to * everything ahead планировать заранее - to * for the future строить планы на будущее;
думать о будущем - to * to do smth. намереваться сделать что-л. - to * a visit собираться нанести визит /посетить/ - we had *ned an ascent of the mountain together мы собирались вместе подняться на гору - we have *ned for you to stop till tomorrow мы расчитывали, что вы останетесь (у нас) до завтра распланировать;
запланировать (обыкн. to * out) - to * out one's time распланировать свое время - he had *ned it all out он все уже распланировал - have you *ned your trip? вы уже спланировали свою поездку? action area ~ план мероприятий amended ~ исправленный план aquatic environment ~ план размещения окружающих водоемов audit ~ план ревизии bonus ~ система премирования cadastral ~ кадастровый план care ~ план мероприятий по уходу (за больным, выздоравливающим) city ~ план города comprehensive ~ комплексный план conditional sale ~ план условной продажи contingency ~ план действий в чрезвычайных обстоятельствах crisis ~ план выхода из кризиса decision ~ вчт. схема принятия решений development ~ план застройки development ~ план развития development ~ план разработки distribution ~ план распределения district ~ план округа district ~ план района economic ~ народнохозяйственный план educational ~ план образования, план переподготовки, план обучения, план переквалификации financing ~ финансовый план forestry ~ план лесничества ground ~ план местности implement a ~ осуществлять план instalment ~ график платежей при покупке в рассрочку instalment ~ система платежей в рассрочку jobs ~ план увеличения занятости land use ~ землеустроительный план land use ~ план использования земель local ~ план застройки marketing ~ план сбыта продукции marketing ~ план торговли master ~ генеральный план master ~ основной план media ~ план использования средств рекламы medical benefit ~ система пособий по болезни merger ~ план слияния national comprehensive ~ государственный комплексный план on instalment ~ в рассрочку operating ~ оперативный финансовый план operating ~ план работы operating ~ прооизводственный план organization ~ организационный план parcelling ~ план раздела pension ~ система пенсионного обеспечения personal equity ~ (PEP) программа продажи акций служащим компании perspective ~ перспективный план plan замысел, намерение, предположение ~ замысел, намерение;
предположение ~ замысел ~ намереваться, затевать ~ намереваться;
затевать ~ план, проект ~ план;
проект ~ план ~ планировать ~ программа ~ проект ~ проектировать ~ система ~ составлять план, планировать, проектировать ~ составлять план ~ способ действий ~ строить планы;
надеяться ~ схема, диаграмма, чертеж ~ схема, диаграмма, чертеж ~ схема ~ чертеж ~ of actions план действий ~ of operation план работы plot ~ план делянки plot ~ план земельного участка policy ~ план деятельности preconceived ~ заранее составленный план production ~ производственный план quality ~ план обеспечения качества redemption ~ план погашения redevelopment ~ план перепланировки и новой застройки жилого района regional development ~ план регионального развития regional ~ региональный план rehabilitation ~ план реабилитации rescue ~ план спасательных работ retirement benefit ~ система пенсионного обеспечения retirement ~ порядок выхода на пенсию sampling ~ stat. план выборочного контроля savings ~ план экономии service ~ служебный план share repurchase ~ скупка корпорацией собственных акций для поддержания их цены site ~ ориентационный план site ~ ситуационный план sketch ~ набросок плана social welfare ~ план социального обеспечения staff retirement ~ план выхода персонала на пенсию stock option ~ exc. система фондовых опционов stock purchase ~ программа покупки акций служащими корпорации structure ~ план сооружения subdivision ~ план раздела земельных участков test ~ план проведения испытаний town ~ план развития города town ~ схема города training ~ тренировочный план;
план профподготовки treatment ~ план лечения unit-linked ~ система страхования, в которой взносы идут в паевой фонд, а полученные доходы повышают стоимость полиса -
20 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
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